Senior Digital Strategist

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30+ days ago

Are you a savvy digital strategist who wants to change the world and apply your expertise to critical environmental issues? Do you want to work with one of the largest and most iconic environmental organizations to help drive change internally and across the movement? Are you excited by the idea of working on domestic and global issues with some of the best and brightest around the world? Do you like working with chill, fun people who are inclusive and respectful no matter your background, where you're from, or how you identify? Or are you just passionate about the movement to create a healthier planet than we have today? If any or all of these apply, Greenpeace may be the place for you.

The Senior Digital Strategist will be a key member of Greenpeace USA’s online team. This will be a results-oriented position that will lead key areas of Greenpeace USA’s campaign projects and engagement strategy for our high-profile campaigns, including a lead role as the primary digital campaigner for Fire Drill Fridays. Fire Drill Fridays is an exciting collaboration between Greenpeace USA and Jane Fonda to raise attention about the need for climate action equal to the scale of the problem, spotlight the stories and activism of frontline and BIPOC communities leading the climate movement, help people overcome climate apathy and despair, and inspire people to take bold action alongside known and trusted cultural icons.

This position will be based in Washington, DC, Oakland, CA, or any approved Greenpeace state, and will report to the Senior Mobilization Manager based in CA.

The Senior Digital Strategist will be responsible for:

  • Serve as the Senior Digital Strategist for one or more of Greenpeace USA’s campaigns, including as the lead digital campaigner for Fire Drill Fridays, and work with the Senior Mobilization Manager and others to task content and technical development with online team members and others.
  • Develop strategy and work plans for short-term responsive projects and longer-term projects that enhance Greenpeace USA’s ability to grow, fundraise, and engage our supporters.
  • Manage the Fire Drill Fridays social channels, suggesting content to the Greenpeace USA social channels, craft supporter journeys and related email text, and design content.
  • Identify opportunities for audience growth and online-offline engagement, set ambitious goals for projects, collaborate with our Distributed Organizing Team to advance distributed organizing, and help win campaign victories.
  • Design experimental, creative and highly engaging content for FDF channels; capitalize on major moments by leading responsive work as it relates to Fire Drill Fridays or related campaigns.
  • Make key decisions on project output, using expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data.
  • Follow and test best practices and innovations for email, social media, mobile, web and online-offline mobilization.
  • Task manage small, cross-functional teams for short-term or long-term projects.
  • Make key decisions on digital output, using expertise and insights from relevant team members or organizational stakeholders as well as testing and performance data.
  • Develop mutually beneficial relationships within GPUS and social movement allies.
  • Proactively communicate successes and learnings to the digital team, campaign teams, and the national and global organization as appropriate.
  • Perform other job-related duties as required and assigned by the Senior Mobilization Manager and Digital Director.

Minimum requirements include:

  • Minimum of 7 years experience in public interest campaigning with environmental organizations preferred, but we are excited to welcome digital experts from other sectors and industries as well.
  • Minimum 6 years experience in digital engagement, with advocacy, political, or charitable organizations preferred.
  • Minimum 3 years experience in project or people management with a strong track record of producing creative, successful output.

Additional qualifications include but are not limited to:

  • Deep expertise in digital engagement strategies and tactics including digital campaign planning, expertise in all relevant channels (email, social media, mobile, web), fundraising, and online-to-offline organizing.
  • Inspirational and strategic leadership skills.
  • Strong decision-making skills, able to make strategic calls for the project with awareness of the context in which it is operating both internally and externally.
  • Ability to balance multiple projects at once, including both short-term responsive work and long-term capacity-building work.
  • Keen judgment about what will work with key audiences, advance engagement goals, and organizational capacity.
  • Strong project leadership and project planning skills to enable the delivery of projects to time, and budget and deliver clear objectives.
  • Strong project and/or line-management skills enabling you to cultivate the best performance of staff.
  • Track record of developing creative campaign content that engages diverse communities and deepens relationships with existing supporters.
  • Excellent communication skills, especially in writing content for email, social, web, and other online channels.
  • Excellent interpersonal skills, including willingness to facilitate conflict resolution and offer and receive direct feedback.
  • Willingness to work outside normal business hours on occasion.
  • Ability to work collaboratively with multiple teams, set and review goals, and assess risks and outcomes.
  • Demonstrated commitment to the organization’s values on Equity, Diversity, and Inclusion.
  • Willingness to experiment, take risks, and learn from failures.
  • Commitment to progressive values and peaceful direct action as a means to effect change.
  • Strong and playful graphic design skills are a plus, but not necessary.

If you want to save the world from climate change and believe in environmental justice, please submit an application on our careers page. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact us.

Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pretax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 6% 401K matching. New staff members receive 3 weeks vacation, 10 sick days, 2 personal days in their first year. Additionally we are closed Christmas Eve through New Year’s Day.

After 1 year of service staff members receive 20 weeks of fully paid parental leave and after five years, staff are eligible for a 12 week paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

Salary for this position starts at $78k and is commensurate with experience.

Job Type: Full-time

Pay: From $78,000.00 per year


  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance


  • Monday to Friday

Work Location: Remote