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The Digital Campaigner, who reports to the Comms and Digital Campaigner Team Lead, will undertake the development, hands-on implementation, and evaluation of innovative digital strategies within Integrated Engagement Strategies. The role ensures audience centric, innovative and creative online communications, outreach and engagement across various platforms for Greenpeace's campaigns and organisational priorities.

The role includes collaborating with regional, country, fundraising (FR), programme (PR) and project teams to analyse learnings from audience insights, external trends, and internal experiences on digital storytelling and utilise industry standard engagement and marketing tools and innovative approaches in order to inform campaign and project design, towards the goal of achieving campaign impact, broadening our reach to target audiences and deepening their engagement over time.

Digital Campaigners collaborate in developing and implementing country level supporter journeys, working with the Programme and Fundraising teams, and in particular, with the Public Engagement Campaigners, in order to help grow and maintain our supporter communities, key to the success of organisational and project engagement strategies and plans.

Duties and Responsibilities:

1. Purpose

●Digital Strategies
Lead the development and implementation of audience centric digital strategies within integrated project communications strategies, working closely with the project teams, particularly with issue campaigners, public engagement campaigners, and digital fundraising specialists to translate campaign objectives into digital engagement opportunities. Identify strategy Key Performance Indexes (KPI) and metrics, ensuring they align and contribute to the country's integrated supporter journey and campaign objectives.

● Channel Development
Digital Campaigners will be required to have oversight on several social media channels and digital platforms. Provide ongoing channel analysis and identify strategic direction for optimisation, testing and increasing engagement according to the country strategy.

● Content Creation
Collaborate with project teams to ideate and produce appropriate, innovative and original content for online audiences and/or digital delivery using your understanding of issue framing, storytelling and platform optimisation. Where required, this includes developing and overseeing the briefing, as well as hands-on production of digital content, such as video, animation, images for social media and interactive content, either through collaboration with the Programme team, Fundraising team, Greenpeace Southeast Asia’s (GPSEA) regional creative unit or external partners.

● Digital Marketing
Using available tools, including organic and paid digital marketing techniques, identify, propose, and implement appropriate approaches and platform optimisation/SEO strategies to deliver greatest impact for campaigns while adhering to GPSEA protocols and the organisation’s identity/editorial standards.

2. Engagement

● Development
Identify evidence and research-based opportunities to develop, test, and implement innovative new tools and techniques for online communications and campaigning to engage audiences and increase our impact, within and across projects.

● Setting Goals
Align with the project team and Malaysia Programme Manager, as well as the Public Engagement, Fundraising, and Actions Teams on strategic direction and goals as well as setting KPIs.

● Supporter Journey
With guidance from the Programme Manager, Comms and Digital Campaigner Team Lead, and regional Supporter Journey team, implement strategies for acquiring new supporters, at the same time deepening engagement and building agency with our core audience in alignment with the country journey.

● Community Building
Work closely with Public Engagement Campaigners to help them develop and deliver integrated online-offline community building and deepening strategies.

● Key Influencer (Ki) / Creative Partnership Strategy
Work closely with Public Engagement Campaigners and/or KI coordinator to identify and initiate contact relevant key influencers, creators, and producers for collaboration, inline with campaign and audience-centred objectives and ensure an integrated KI strategy and a supporter journey are in place.

● Freelancers And Suppliers
Acquire, brief, and manage production and evaluate delivery. Build a network of trusted contractors and suppliers.

3. Delivery

● Delivery
Set timelines and deliver strategic digital plans and content for multiple projects simultaneously, as required. Identify and assess any issues or broken moments in the digital engagement journey using campaign indicators, insights, testing and social listening to optimise and deliver the right message, at the right time, on the right platform to the right audiences for maximum impact.

● Budgets
Budget and monitor expenditures related to the function digital campaigner and for digital engagement within project teams.

● Monitoring And Evaluation
Deliver compliance and quality standards on both GPSEA’s owned and non-owned digital channels. Contribute to monthly and quarterly digital performance / KPI reports. Show a deep understanding of GPSEA’s identity, editorial, and legal standards, ensuring adherence to, and advocating, best practice and innovation in your approaches and production work.

Skills and Experience Required:

● Strong skills in written and spoken Bahasa Melayu and English

● Understanding of Islamic values as part of the global Ummah for Earth campaign

● Digital storytelling and writing expertise and experience across platforms

● Knowledge and/or experience in digital content production and marketing including SEO, email marketing, channel strategies and working with audience journeys and segmentation.

● Knowledge and/or experience in social media analytics

● Experience in testing and optimisation strategies

● Knowledge and/or experience in the digital advocacy needs of a campaigning organisation / environmental organisation

● Knowledge and/or experience in developing and managing the implementation of campaign communications strategies

● Experience and confidence in working with digital tools including analytics applications and content management systems.

● Expertise in proofreading and editing

● Creative and has eye for detail

● Strategic thinker

● Mature, hardworking, confident, enthusiastic, proactive, and team player

● Willing to travel and work outside of official business hours as required

● Adept at working with people of different cultures

● Ability to work effectively in a team but also to work independently and unsupervised.

Interested candidates are invited to write a letter of introduction, explaining why you are qualified for the position, and to fill out an application form.

For more details: https://www.greenpeace.org/malaysia/act/jobs/

Job Type: Contract
Contract length: 12 months

Pay: RM5,500.00 - RM7,500.00 per month

Benefits:

  • Additional leave
  • Dental insurance
  • Health insurance
  • Maternity leave
  • Parental leave
  • Vision insurance
  • Work from home

Schedule:

  • Monday to Friday

Application Question(s):

  • Do you have an understanding of Islamic values as part of the global Ummah for Earth campaign?

Work Location: In person

Application Deadline: 02/13/2025
Expected Start Date: 03/17/2025