Head - International Business (APAC) (Electric Two-Wheelers)

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Greaves Electric Mobility

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Bengaluru, India

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Role Overview:

As Head of International Business, you will define and execute GEML's global growth strategy while ensuring sustainable revenue generation, operational excellence, and long-term profitability. You will work closely with cross-functional teams spanning product, engineering, supply chain, finance, quality, and after-sales to deliver successful market entry and scale-up initiatives.


This role requires a blend of strategic thinking and hands-on execution, with accountability for market development, partner management, exports, regulatory readiness, customer experience, and financial performance.


This role offers the opportunity to build new markets from the ground up, forge strategic partnerships, shape market-entry strategies, and establish Greaves Electric Mobility as a preferred EV brand in key international markets.



Key Responsibilities


International Market Development & Expansion

  • Develop and execute GEML's international growth roadmap across priority geographies.
  • Evaluate and prioritize markets based on EV readiness, regulatory landscape, market potential, competitive dynamics, customer demand, and overall business viability.
  • Define and implement market-entry strategies including distributor-led models, direct distribution, CBU, CKD, and SKD operations.
  • Drive country-level business planning, pricing strategies, sales forecasting, and profitability initiatives.


International P&L Ownership

  • Own the full international business P&L, including revenue growth, profitability, market share, and business sustainability.
  • Build and manage annual operating plans, budgets, and growth strategies for international markets.
  • Drive strong commercial governance through effective pricing, working capital management, forex risk management, and performance reviews.
  • Establish clear KPIs and operating rhythms to monitor business performance across all markets.


EV Product Commercialization & Regulatory Readiness

  • Lead international product launch readiness, ensuring alignment between market requirements and product offerings.
  • Partner with engineering and product teams to adapt vehicles to regional requirements, climate conditions, duty cycles, payload needs, and customer preferences.
  • Oversee homologation, certifications, and regulatory compliance across multiple regions.
  • Ensure products meet local market standards and requirements while maintaining a best-in-class customer experience.


Building Strategic Partnerships & Distribution Networks

  • Identify, evaluate, negotiate, and onboard distributors, automotive groups, fleet operators, and strategic channel partners.
  • Develop long-term growth partnerships with clearly defined business plans and performance expectations.
  • Negotiate commercial agreements covering sales targets, territory rights, inventory commitments, warranties, and aftersales responsibilities.
  • Drive channel productivity, customer acquisition, and market penetration through structured partner management programs.


Global Supply Chain, Exports & Aftersales

  • Lead export operations, logistics planning, customs compliance, inventory optimization, and supply chain coordination across markets.
  • Establish robust aftersales infrastructure including technical support, dealer capability development, spare parts availability, warranty management, and service standards.
  • Ensure a seamless customer ownership experience across all international markets.
  • Create feedback loops to capture field insights and support continuous product and quality improvements.


Business Scaling & Organizational Leadership

  • Build and mentor high-performing international business teams.
  • Collaborate with internal stakeholders to align growth objectives, product roadmaps, and operational capabilities.
  • Represent GEML with key customers, distributors, regulatory authorities, industry bodies, and strategic partners globally.
  • Act as a trusted advisor to leadership on international growth opportunities, market risks, and investment priorities.


What We're Looking For


Qualifications

  • Bachelor's Degree in Engineering (Mechanical, Electrical, Automotive, or related disciplines).
  • MBA or Postgraduate qualification in International Business, Strategy, or Marketing preferred.


Experience

  • 15+ years of progressive experience in Automotive, Mobility, Electric Vehicles, Two-Wheelers, or related industries.
  • Demonstrated success in leading international business operations with direct P&L responsibility.
  • Strong track record of establishing and scaling export markets across emerging and developed economies.
  • Experience managing distributors, strategic alliances, and commercial partnerships globally.
  • Exposure to EV ecosystems, mobility solutions, product commercialization, and international trade frameworks will be highly valued.


Key Competencies

  • International Business Strategy & Expansion
  • Global P&L Management
  • Electric Mobility & EV Ecosystem Understanding
  • Export Sales & Market Development
  • Strategic Alliances & Distributor Management
  • CKD/SKD/CBU Business Models
  • Commercial Negotiations & Contract Management
  • Regulatory Compliance & Homologation
  • Product Localization & Commercialization
  • Supply Chain & Aftersales Excellence
  • Cross-Cultural Leadership & Stakeholder Management
  • Business Planning, Forecasting & Revenue Growth