Senior Content & Marketing Strategist
??♀️ What We Do ??♀️
At Emidat, we are building the first climate-native product management system for building material manufacturers. We aim to decarbonise building materials, making up 11% of global GHG emissions. We collect data from physical production processes, generate a digital product passport with verified environmental data and make it usable along the value chain. In short: One solution to assess, design, buy, sell and manage products - with environmental impact at the core.
With this, we are building the digital infrastructure to make it faster, easier, and more sustainable to build the world around us.
Find out more about us, the team and our values here.
What You Will Work On
Your mission
We are looking for a rare breed: someone who possesses the technical depth of a sustainability consultant, the viral instincts of a content creator and the self-starter mentality of a founder. As our Climate Education & Content Lead, your mission is to bridge the gap between complex climate science and the manufacturing floor.
You will be the face and the engine behind Emicadamy, our educational arm. You won't just be "posting on social", you will be building a scalable, AI-driven media machine that defines how the world understands the footprint of the things we make. We imagine you to do two things exceptionally well: Build and guide a team of 20+ AI agents to do all the operational work for you AND apply an exceptionally high quality bar during reviews. The ideal person will:
What you should bring to this role
Your team lead will be
It is important to us to give you the best frame conditions to grow. This is why we have designed our cap table so that all our early employees get functional experts as mentors by your side. See some of our other angel investors and mentors HERE.
What You Can Expect From Us
? Access to our top-notch founder, investor and advisor network to benefit your development
? Attractive compensation package, including VSOP (for full-time employees)
? Ownership and professional growth opportunities through customer interaction
?️ 25 days of vacation days per year
? Fun team events, retreats and regular feedback
? A beautiful office in the heart of Munich
? If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway! Curiosity, eagerness to learn, a passion to tackle climate change, a collaborative spirit, and a growth mindset are most important to us.
Admin
At Emidat, we are building the first climate-native product management system for building material manufacturers. We aim to decarbonise building materials, making up 11% of global GHG emissions. We collect data from physical production processes, generate a digital product passport with verified environmental data and make it usable along the value chain. In short: One solution to assess, design, buy, sell and manage products - with environmental impact at the core.
With this, we are building the digital infrastructure to make it faster, easier, and more sustainable to build the world around us.
Find out more about us, the team and our values here.
What You Will Work On
Your mission
We are looking for a rare breed: someone who possesses the technical depth of a sustainability consultant, the viral instincts of a content creator and the self-starter mentality of a founder. As our Climate Education & Content Lead, your mission is to bridge the gap between complex climate science and the manufacturing floor.
You will be the face and the engine behind Emicadamy, our educational arm. You won't just be "posting on social", you will be building a scalable, AI-driven media machine that defines how the world understands the footprint of the things we make. We imagine you to do two things exceptionally well: Build and guide a team of 20+ AI agents to do all the operational work for you AND apply an exceptionally high quality bar during reviews. The ideal person will:
- Know how great marketing and inbound work looks like and is hungry to build an exceptional marketing organization from scratch in the age of AI.
- Build AI-driven workflows that make you 10x more productive than a traditional marketing/content manager.
- Act like an entrepreneur, spotting gap in the market's understanding and fill it with a video, an article, or a course.
- Find highly scientific topics and manufacturing complexities genuinely fascinating (shipping pallets, alloy types, heat pumps) genuinely fascinating, and find ways to share that enthusiasm with the market.
- Months 1- 3: Own our presence on Social Media sites (LinkedIn, Instagram etc), build and go-live with a documented, AI-driven content workflow. Next, Emicadamy’s first "Sustainable Manufacturing 101" module is in beta.
- Months 3 - 6: Promote content strategically across all relevant channels to maximize reach and nurturing inbound leads, focusing on measurable conversion rate improvements from awareness to intent.
- Months 6 - 9: Position yourself and the brand as the primary resource for industry leaders navigating the transition to a low-carbon economy. Make Emidat the "go-to" source for EPD explainers on LinkedIn, growing followers and target audience.
- Months 9 - 12: Identify the product-market fit for our educational offerings, from certifications to deep-dive masterclasses. From there, ensuring ‘Emicadamy’ becomes a recognised authority in the climate-tech space, with a lean team of 2-3 specialists supporting you.
What you should bring to this role
- Be a translator: Experienced taking dense, research-based facts and turning them into industry-leading content (articles, blog posts etc).
- AI-Fluent: Demonstrated experience and passion utilising AI for content and building an AI-driven workflow or process (with tools like HeyGen, Sora etc).
- Language Skills: Professional working proficiency (C1/C2 level) in both English and German (written and verbal).
- Industry Experience: Demonstrable examples building great content on LCAs, EPDs, DPPs or sustainability.
- Marketing Experience: 3+ years of experience in Content, Inbound, or Growth Marketing, demonstrating consistent achievement of targets (e.g., achieving X% lead growth or X% Marketing Qualified Leads-to-Sales Qualified Leads conversion rate).
- Experience designing or running educational curriculum content.
- Prior experience as an early marketing hire in a B2B startup or scale-up environment.
- Experience managing campaigns or initiatives at a European-wide or global scale.
- A Bachelor's or Master’s degree in a relevant field (Marketing, Business, Communications, Environmental Science / LCA etc.).
Your team lead will be
- Janos (Business Development Team Lead)
- Lisa (Co-founder and CEO, with a passion for great content)
- Isabel (Team Lead, Account Executive’s)
- Bene (Team Lead, LCA)
- Jona (Product Manager)
- Marketing: Joe Cross (prev. Global Head of Marketing & Comms at TransferWise), Benyi Heider, (Co-founder of Nautilus Game and GROWn Ups)
- GTM: Christoph Deckert (built up GTM at Personio)
- Content: Lisa Gradow (Co-Founder & CEO at Fides, Sequoia Arc ‘22, prev. Co-Founder and CPO at Usercentrics)
It is important to us to give you the best frame conditions to grow. This is why we have designed our cap table so that all our early employees get functional experts as mentors by your side. See some of our other angel investors and mentors HERE.
What You Can Expect From Us
? Access to our top-notch founder, investor and advisor network to benefit your development
? Attractive compensation package, including VSOP (for full-time employees)
? Ownership and professional growth opportunities through customer interaction
?️ 25 days of vacation days per year
? Fun team events, retreats and regular feedback
? A beautiful office in the heart of Munich
? If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway! Curiosity, eagerness to learn, a passion to tackle climate change, a collaborative spirit, and a growth mindset are most important to us.
Admin
- Role type: Full-Time
- Location: Munich, Germany
- Office Requirement: Office based initially
- Travel Required? No
- Visa / Relocation: Preference will be given to candidates already based in Munich and that do not require visa sponsorship. However we are open to candidates who may need relocation or a visa.