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About The Role

We’re looking for a commercially driven, hands-on Growth Marketing Lead who is passionate about accelerating the transition to a cleaner, more sustainable energy future.

Electric Future Group operates at the forefront of electrification, helping Australian households and businesses adopt technologies including EV charging, vehicle-to-grid (V2G), home batteries and broader home electrification solutions.


With a focus on growing the businesses within EF Asset Management, including Revcharge, you’ll own the growth engine: attracting the right customers, converting interest into opportunities and turning those opportunities into sales.


You’ll be equally comfortable setting an ambitious growth plan, creating compelling content, launching campaigns, digging into the numbers and making rapid improvements. You'll understand how to turn complex technologies into simple, compelling customer propositions that drive real commercial outcomes.


This is a role for someone with initiative, pace and ownership. Someone who is excited by the energy transition, spots opportunities, tests ideas, learns quickly and keeps pushing for better results. We want someone who is hungry to grow a business and motivated by the opportunity to make a meaningful impact on the climate.


Key Responsibilities

  • Growth Strategy & Acquisition – Own an ambitious, measurable growth plan to increase qualified traffic, leads, opportunities and sales across EF Asset Management. Set targets, identify opportunities and take accountability for outcomes, not just activity.
  • Paid Digital Marketing – Personally plan, launch and optimise campaigns across Google Ads, Meta and emerging channels. Actively manage spend, test creative and audiences, and relentlessly improve acquisition efficiency and return on investment.
  • SEO & Organic Growth – Drive organic acquisition through technical SEO, high-performing content and emerging AI search opportunities. Identify gaps, act quickly and build sustainable search visibility.
  • Conversion Optimisation – Find and fix friction across landing pages, website journeys and the lead-to-sale funnel. Partner with Product and Tech to ship improvements and run conversion experiments.
  • Analytics & Reporting – Own the numbers: qualified leads, quote volume, conversion rates, customer acquisition cost and marketing-attributed revenue. Build clear reporting, understand what drives performance and turn insights into action.
  • Experimentation & Automation – Maintain a fast, disciplined test-and-learn rhythm across campaigns, messaging, channels and automation. Double down on what works and move on quickly from what doesn’t.
  • Content Creation & Campaigns – Independently create and publish persuasive, conversion-focused content for ads, landing pages, email, social and the website. Write compelling copy, develop campaign briefs and collaborate with Creative Marketing on design, brand consistency and customer experience.
  • Team Collaboration – Work closely with Creative Marketing, Product, Sales and Operations to align growth initiatives with commercial objectives, while maintaining a consistent brand and customer experience across Electric Future Group.


About You

  • 5+ years of experience in growth or performance marketing, with clear examples of increasing acquisition, improving conversion and delivering commercial results.
  • Strong hands-on skills across Google Ads, Meta Ads, SEO, GA4, content creation and performance reporting; familiarity with HubSpot or similar CRM and automation tools.
  • Highly accountable and commercially sharp. You care about sales, acquisition cost and return on investment - not vanity metrics.
  • A self-starter with energy and urgency: you don’t wait to be handed a task, and you’re happy to roll up your sleeves to get things moving.
  • A natural experimenter who is resourceful, persistent and comfortable making decisions with imperfect information, then adapting quickly.
  • A confident communicator and capable copywriter who can turn technical products into compelling customer-facing content and work effectively with creative, product and sales teams.
  • Experience in e-commerce, technology, energy or consumer services is preferred but not essential.


What We Offer

  • Flexible remote working arrangements (100% remote with access to a co-working space)
  • Real ownership of growth in an expanding EV and clean energy business, with room to shape priorities and make decisions.
  • The freedom to move quickly, test bold ideas and see the direct commercial impact of your work.
  • Exposure to B2C and B2B markets and leading global partners.
  • Supportive, collaborative team culture.