Marketing Automation and Website Specialist (on-site)
Delta, founded in 1971, and listed on the Taiwan Stock Exchange, is a global leader in switching power supplies and thermal management products with a thriving portfolio of IoT-based smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities. As a world-class corporate citizen guided by its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” Delta leverages its core competence in high-efficiency power electronics and its ESG-embedded business model to address key environmental issues, such as climate change. Delta serves customers through its sales offices, R&D centers and manufacturing facilities spread over close to 200 locations across 5 continents.
Throughout its history, Delta has received various global awards and recognition for its business achievements, innovative technologies and dedication to ESG. Since 2011, Delta has been listed on the Dow Jones Best-in-Class World Index (formerly the DJSI World Index of Dow Jones Sustainability™ Indices) for 14 consecutive years. Delta has also won CDP with double A List for 4 times for its substantial contribution to climate change and water security issues and has been named Supplier Engagement Leader for its continuous development of a sustainable value chain for 7 consecutive years.
For detailed information about Delta, please visit: www.delta-emea.com
We are seeking a highly motivated and technically skilled Marketing Automation and Website Specialist to drive the development, optimization, and automation of Delta Electronics EMEA’s digital marketing ecosystem, with a strong focus on marketing technology, programming, AI-driven automation, and marketing platform development. In this role, you will play a key role in transforming traditional marketing operations into a more data-driven, automated, and digitally connected environment.
Responsibilities:
Marketing Automation & Workflow Optimization:
- Lead and drive the development of marketing automation workflows and digital processes to improve operational efficiency.
- Evaluate, implement, and optimize AI-driven tools for marketing operations, content management, analytics, and workflow automation.
- Develop and continuously enhance internal digital marketing platforms, dashboards, and system integrations.
- Identify opportunities to automate repetitive marketing tasks, reporting processes, and operational workflows.
- Optimize and manage integrations between all existing MarTech Stack
Marketing Platform Development:
- Lead and drive the development and programming of internal digital platforms, portals, and web-based tools to support marketing and business operations.
- Develop user-friendly interfaces and ensure strong UI/UX principles across digital platforms.
- Build and optimize integrations between internal systems, APIs, AI services, and external platforms.
- Lead the implementation and orchestration of AI-driven workflows, agents, assistants, and automation solutions.
- Ensure digital platforms follow modern development standards, security practices, and maintainable architecture.
- Collaborate with stakeholders to translate business needs into scalable digital tools and platform features.
- Continuously explore innovative technologies and programming approaches to improve digital experiences and operational efficiency.
Website Management:
- Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.
- Collaborate with the corporate team to ensure seamless integration with the CMS.
- Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.
- Monitor website performance and identify areas for improvement.
- Oversee the day-to-day management and maintenance of the company’s websites.
- Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.
Intranet Management
- Collaborate with internal teams to develop and maintain an engaging and informative intranet.
- Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.
Innovation & Leadership:
- Proactively identify new opportunities for digital marketing growth and innovation.
- Stay up-to-date on the latest industry trends and best practices.
- Bachelor’s degree in Marketing Technology, Computer Science, Information Technology, Digital Media, Web Development, or a related field.
- 3+ years of experience in marketing technology, digital platform development, automation, website management, or related roles.
- Strong understanding of marketing automation, digital ecosystems, and MarTech platforms.
- Experience with website technologies, CMS platforms, APIs, and system integrations.
- Hands-on experience with programming or scripting languages such as JavaScript, Python, SQL, or similar technologies.
- Knowledge of HTML, CSS, JavaScript, and modern web development practices.
- Experience with AI-driven tools, workflow automation platforms, or AI integration technologies is highly preferred.
- Understanding of UI/UX principles and responsive digital experience design.
- Experience with analytics and reporting platforms such as Google Analytics, Looker Studio, Power BI, or similar tools.
- Experience with automation platforms such as Power Automate, Zapier, Make, n8n, or similar tools is considered a plus.
- Strong analytical thinking, problem-solving, and project ownership mindset.
- Strong attention to detail and organizational skills.
- Fluent English speaking and writing is required; German or French is a plus.
- Excellent written and verbal communication skills.