Sales Manager- OBM/ODM (Automation)

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Company and BG Description:

Founded in 1971, Delta Group is the global leader in power and thermal management solutions. Our mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow," focuses our role in addressing key environmental issues such as global climate change. With our concern for the environment, we continue to develop innovative energy efficient products and solutions. We realize the more energy efficient Delta’s Electronics becomes, the greater our impact on reducing global warming. Delta Electronics (Americas) is the US subsidiary of Delta Group.

Position Purpose:


In this OBM Sales Manager Role you will be responsible for:

Identify new segment / customer to promote Delta automation product and capabilities;

  • Engaging brand new target customer directly and establish contacts in commercial and engineering (cold calling);
  • Operate as the lead point of contact for any and all matters specific to responsible customers;
  • Maintain a continuous knowledge of customer product roadmap in order to identify new opportunities;
  • Build and maintain strong and long-lasting customer relationships from daily operation to executive level;
  • Ensure timely and successful delivery that meet both the customers’ needs and Delta objectives;
  • Provide budget / forecast metrics for assigned accounts and secure the financial targets;


Job Objectives (What and Why)

Major Responsibilities/KPIs

How Will We Measure Accomplishments

Sales Revenue Growth

Year of year sales revenue growth by 5% at minimum

New Opportunity Pipeline

Meeting / RFQ / Test / Award with different weighting to ensure new opportunities incoming;

New product promotion

Partner with PM team to promote new product or develop new account

On-time report / CRM

Provide timely activity reports and update opportunities in CRM system;

MBO by individual

Individual focused assignment


Key Competencies/Behaviors/Strengths


  • Commercial understanding of Delta’s product offering in Industrial & Automation segment
  • Staying up to date with industry and business: marketing trends, customer demographics, technical advances, and competition
  • Cross function partnership with product management team to promote new technology / product / application
  • Ability to communicate and present effectively at numerous levels
  • Ability to create strategic plan to achieve realistic results-oriented goals
  • Ability to work under pressure to maintain deadlines and deliver request results
  • Maintaining confidentiality


Job qualification guidelines:


  • Colleague engineering background is a MUST, BSEE preferred
  • Min. 5+ yrs of experience of selling automation components (VFD / PLC / HMI / motor / servo) to HVACR, pump, Food & Beverage, logistic industry
  • Ability to develop and implement long term account strategy for continuous growth
  • Ability to identify decision makers and develop close relationships within responsible accounts
  • Must be willing to travel at average 50% of work time
  • Strong initiative and ability to work with little direct supervision


  • All Levels
  • Applies professional concepts
  • Ability to understand a customer needs and to probe for answers, and then determine a solution and advocate that solution to the customer
  • Effective presentation skills
  • Knowledge of using Microsoft office – Power Point, Excel, and Word
  • Able to travel out of state and country
  • Detailed and results oriented with a strong sense of initiative in tackling tasks
  • Ability to manage multiple projects and activities at one time
  • Strong commitment to teamwork and the success of others
  • Mandarin speaking ability a plus
  • Develop and maintain relationships
  • Highly motivated self-starter with time management skills
  • Ability to adapt to Delta’s unique and dynamic culture
  • Trustworthy and ethical