Digital Marketing Analyst
Please Note: This role is part of the ECO Canada Digital Skills for Youth program, which has specific eligibility requirements (under 30, Canadian citizen or permanent resident).
Learn more about the program here.
About Dawn Energy
Dawn Energy is making home electrification in Canada simple. We help homeowners understand and upgrade their homes with clean technologies like heat pumps, solar, and smart controls - creating homes that are more efficient, affordable, and comfortable.
Our proprietary Energy Management System (EMS) analyzes household energy use, costs, and carbon impact to recommend the best path toward a fully electrified home. Once upgrades are installed, our performance monitoring platform tracks real-time energy use and system efficiency, comparing it against modelled targets to verify savings and uncover optimization opportunities. This ongoing monitoring layer allows us to identify underperforming systems, fine-tune equipment operation, and deliver transparent, data-backed insights to both homeowners and installers.
By combining intelligent modeling with continuous performance tracking, Dawn is building the foundation for a smarter, more reliable, and more affordable clean energy future in Canadian homes.
About the Role
We’re looking for a Digital Marketing Analyst who loves combining creative storytelling with data. You’ll take the insights from our EMS (real data on how homes use energy) and turn them into engaging stories that help Canadians understand the value of electrifying their homes.
You’ll work closely with our founder and our Marketing Consultant to shape Dawn’s digital voice, grow our online presence, and make clean energy feel approachable and exciting.
What You’ll Do
- Translate technical energy data (like carbon savings and cost reductions) into compelling visuals and stories.
- Use the outputs from Dawn’s EMS to communicate how different homes can benefit from heat pumps, solar, and smart energy systems.
- Identify content opportunities from real performance data and homeowner insights.
- Support dashboards that track digital campaigns, engagement, and lead generation.
- Create and publish content across Instagram, LinkedIn, and other platforms to grow Dawn’s reach.
- Communicate the benefits of residential electrification to Ontario homeowners in clear, trustworthy language.
Who You Are
- A creative thinker who’s excited by data and digital communication
- Comfortable working independently in a startup environment
- Curious about climate tech, sustainability, and how technology can drive change
Why Join Dawn
You’ll be part of a small, mission-driven team building tools to accelerate Canada’s clean energy transition. Your work will directly help homeowners make smarter, lower-carbon choices, and you’ll play a key role in how we communicate that story to the world.