Sales Manager - Colombia

Apply now

Sales Manager – Colombia

Location: Colombia

Industry: Power & Utilities, Smart Metering, Renewable Energy, Energy Storage, EV Charging

Job Description

We are expanding our business in Colombia and are looking for an experienced Sales Manager / Country Representative to drive business development, establish strategic partnerships, and grow our market presence in the power, utilities, and energy sectors.

The ideal candidate has strong B2B sales experience, established local industry relationships, and a solid understanding of the Colombian power and energy market.

Key Responsibilities

  • Develop and execute sales strategies and business plans for the Colombian market.
  • Build and maintain relationships with utilities, power companies, energy distributors, EPCs, system integrators, government-related organizations, and major commercial customers.
  • Identify and develop business opportunities in:
  • Smart Meters and Smart Metering Solutions
  • Power and Electricity Products
  • Renewable Energy Solutions
  • Battery Energy Storage Systems (BESS)
  • EV Charging Solutions
  • Microgrids and Integrated Energy Solutions
  • Manage the full sales cycle, including lead generation, customer needs analysis, commercial negotiations, tendering, project follow-up, and contract closing.
  • Develop local distribution channels and strategic partnerships.
  • Monitor market trends, competitors, regulations, and industry developments.
  • Work closely with HQ and regional teams on product, technical, and project delivery coordination.
  • Build and expand the local sales team and channel network as the business grows.

Requirements

  • Bachelor's degree or above in Electrical Engineering, Power Engineering, Energy, Business, Marketing, or a related field.
  • At least 3 years of B2B sales, project sales, or key account management experience.
  • Experience in power utilities, smart metering, electricity products, renewable energy, or energy storage is highly preferred.
  • Strong understanding of the Colombian power and energy market.
  • Established relationships with utilities, energy companies, EPCs, system integrators, or distributors are a strong advantage.
  • Proven business development, negotiation, project management, and customer relationship management skills.
  • Ability to independently develop and manage the Colombian market.
  • Fluent Spanish; English or Chinese is a plus.

Preferred Background

  • Experience working with Colombian utilities, electricity distribution companies, or major energy-sector customers.
  • Experience in public or private tenders and large-scale energy projects.
  • A proven track record of developing new markets and generating sustainable revenue.

What We Offer

  • Competitive compensation and performance-based incentives.
  • An international working environment with close collaboration with HQ.
  • Opportunities to develop a growing portfolio of power and new energy solutions.
  • Long-term career development and international business exposure.