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We are seeking a Head of Marketing for a client to build the marketing function from a small in-house team.

As Head of Marketing, you will own brand, content, demand generation, communications, and employer branding.


The key objectives are to:

  • Position the company clearly in a crowded market category
  • Support the commercial team with high-quality sales and marketing materials
  • Elevate the external profile of the leadership team


ABOUT THE CLIENT

A London-based climate technology business, post-Series A, scaling commercial activity across Europe and North America. Strong customer traction. The brand position has yet to catch up to the commercial reality.


KEY RESPONSIBILITIES

Function Leadership

  • Build the marketing function from a small in-house team
  • Own brand, content, demand generation, communications, and employer brand
  • Develop and execute the marketing strategy
  • Report to the CEO and contribute to executive decision-making

  • Brand & Content

    • Position the company in a crowded category
    • Develop the brand architecture and visual system
    • Lead content programmes — thought leadership, technical content, case studies
    • Manage external agencies and freelance support


    Pipeline & Commercial Support

    • Build demand generation programmes for the commercial team
    • Develop sales materials and case studies
    • Coordinate with sales on account-based marketing strategies
    • Measure marketing contribution to pipeline


    Strategic Support

    • Lead external profile activity for the CEO and CTO
    • Support the employer brand for recruitment
    • Manage media and investor communications
    • Contribute to category-shaping activity at events and in press


    PROFILE

    • Senior marketer from a climate technology, energy, or industrial scale-up
    • Generalist comfortable across brand, content, and pipeline
    • B2B technical marketing experience
    • Stronger on judgement than on agency credentials
    • Demonstrable record of building marketing functions from a small base


    DESIRABLE EXPERIENCE

    • Background in climate tech, deep tech, or industrial B2B
    • Experience working closely with technical founders and CTOs
    • Network across European climate tech media and analysts
    • Exposure to fundraising and IPO-stage communications