Growth & Digital Marketing Lead

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Beam

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Sydney, Australia

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About Beam

Beam is an energy transition platform that helps businesses assess, procure and manage solar, battery and electrification projects across Australia. We’re a small, fast-growing team of five, based in NSW and working remotely, with strong momentum and ambitious growth plans.

We’re now looking for a Head of Growth & Digital Marketing to take ownership of our digital engine — from HubSpot and website conversion through to B2B demand generation, analytics and brand execution. This is a hands-on role with real ownership and influence, working closely with the software, sales and delivery teams to drive measurable growth.

What you’ll be responsible for:

Growth systems & automation

  • Own and operate HubSpot across Sales, Marketing, Advertising, Website, Forms, Surveys and Reporting
  • Design and automate lead capture, nurturing, scoring and lifecycle workflows
  • Ensure clean CRM structure, reporting, attribution and data hygiene

Website, SEO & conversion

  • Optimise beam.solar for SEO, conversion rate optimisation (CRO) and clear value messaging
  • Improve landing pages, forms, CTAs and content pathways
  • Track and continuously improve conversion from visit → lead → opportunity

B2B digital marketing & advertising

  • Develop and execute a B2B digital marketing and paid advertising strategy
  • Allocate and manage budget across channels (e.g. search, LinkedIn, retargeting)
  • Track CAC, ROI and pipeline contribution — not just clicks and impressions

Brand refresh implementation

  • Implement a new brand and collateral (provided by a third party) across:
  • Website
  • Proposals and sales materials
  • Reports, dashboards and customer touchpoints
  • Ensure brand consistency across all digital and customer-facing assets

Content & thought leadership

  • Help the team turn expertise into regular blog posts and insights
  • Edit, structure and publish content from internal subject-matter experts
  • Build a sustainable content cadence aligned with SEO and sales needs

Product & analytics integration

  • Integrate Beam’s platform with HubSpot for sales, marketing and surveys
  • Implement and manage product analytics tools (e.g. Amplitude or alternatives)
  • Use data to inform messaging, funnel optimisation and product-led growth

What we’re looking for

  • Strong experience in B2B digital marketing, growth or revenue operations
  • Hands-on HubSpot expertise (marketing + CRM + automation)
  • Solid understanding of SEO, CRO and paid digital channels
  • Comfortable owning strategy and execution
  • Data-driven mindset — you care about pipeline, not vanity metrics
  • Clear communicator who can work with founders, sales and technical teams
  • Experience in, energy, climate tech or complex B2B products is a big plus, but not essential.
  • Salary of $80-110k + Super (FTE)

Why this role is interesting

  • Real ownership of growth systems and outcomes
  • Direct influence on brand, pipeline and product adoption
  • Flexible working arrangement
  • Work on meaningful problems in the energy transition