Marketing Intern (Loyalty)

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BDR Thermea Group

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Apeldoorn, Netherlands

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Loyalty Internship (Meewerkstage Loyalty / Customer Engagement)

As part of our ambition to strengthen relationships with installers across our markets, we are continuously evolving our B2B loyalty and engagement programs. We are looking for an enthusiastic intern who is interested in customer loyalty, marketing, customer engagement, and community building to support this journey.


Your role:

As our Loyalty Intern, you’ll join our Sales & Marketing Center of Excellence team and will gain hands-on experience in an international environment by supporting the Global Loyalty Manager.


Your key responsibilities :

Depending on your interests and strengths, you will contribute to:


Loyalty program support

  • Assist in monitoring and optimising existing installer loyalty programs.
  • Help develop recommendations to improve the installer experience and program value proposition.
  • Support in shaping communication plan for the onboarding journey and other engagement activities.


Internal communication

  • Support the development of an internal marketing and communication plan to increase awareness and adoption of loyalty initiatives.
  • Create presentations, communication materials, and stakeholder updates.
  • Help drive engagement among internal teams across different markets.


Community building

  • Support in hosting community calls with various markets
  • Learn, share and re-apply best practices across markets


What you bring :

  • You are currently pursuing a Bachelor’s or master’s degree in marketing, business administration or a related field at a university in the Netherlands (WO or HBO-level).
  • You have a strong interest in marketing, customer loyalty, CRM, digital engagement, and community building.
  • You are proactive, curious, and eager to learn
  • You have a keen eye for detail, a critical mindset, and an organised approach
  • You are comfortable working in English in an international environment


Nice-to-have:

  • Experience with digital tools (SharePoint, Teams etc)


What we offer

  • A full-time internship (40 hrs per week) for 4 to 6 months, ideally starting in September 2026
  • Monthly internship allowance of €500-550 (based on 40 hours per week)
  • A company laptop to support your work
  • Hybrid working
  • Hands-on experience in a global team


About the company

At BDR Thermea Group, we bring the energy transition closer every day. Serving customers in more than 100 countries with a diverse team of 7,000, we are united by a shared mission to create a sustainable future through smart indoor climate solutions. We champion innovation, customer focus, and a cohesive team culture.


BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable, innovative future for everyone.


What’s it like to work at BDR Thermea Group?

At BDR Thermea Group, we don't just talk about making a difference - we live it every day. As a team member, you'll be part of a company leading the way in the global energy transition, shaping the future of sustainable heating and hot water systems.


Work alongside passionate colleagues who share our core values: One Team, Sustainable Future, and Customer Focus. We support your growth, development, and well-being in a purpose-driven environment that encourages creativity, innovation, and collaboration. Join us on our journey toward a sustainable future.