Digital Marketing Manager
About The Company
Cool Earth-2 is a renowned climate charity dedicated to protecting the world's rainforests by empowering and supporting the indigenous and local communities that reside within them. With over 15 years of experience, Cool Earth-2 operates in the Amazon, Congo Rainforest, and Papua New Guinea Rainforest, working closely with communities to safeguard these vital ecosystems. Our mission is rooted in environmental justice and humanitarian principles, aiming to halt deforestation, promote sustainable livelihoods, and combat climate change through community-led initiatives. We believe that indigenous peoples are the best stewards of their land, and our role is to facilitate their resilience and capacity to defend their territories against illegal exploitation and environmental threats.
About The Role
Are you ready to use your marketing expertise to back Indigenous people and protect the world's rainforests? As our Digital Marketing Manager, you won't just be managing channels; you'll be the voice for Indigenous and local communities on the front lines of the climate crisis. We are looking for a creative powerhouse to lead our digital and press presence, turning complex climate issues into compelling stories that inspire action. This is your chance to shape how the world sees rainforest conservation and drive the engagement we need to meet our most ambitious goals yet.
Qualifications
Strategic Leadership and Impact: Lead the delivery of our digital strategy across all channels, ensuring alignment with organizational objectives. Manage the Digital Officer to execute campaigns that increase visibility, engagement, and supporter conversion, tracking KPIs to measure success through 2026 and 2027.
Social Media and Storytelling: Collaborate with in-country coordinators and team members to transform raw, frontline stories into compelling content. Develop key individuals as ambassadors for Cool Earth on social media platforms, enhancing our reach and influence. Oversee organic and paid social campaigns to maximize awareness and lead generation, working with agency partners to ensure each post and advertisement contributes meaningfully to our mission.
Digital Innovation and Website Excellence: Oversee the management and continual improvement of our website, working with web developers to ensure a seamless, high-performing user experience. Implement SEO strategies, content updates, and technical enhancements to increase visibility and engagement, converting visitors into supporters and donors.
PR and Influence: Amplify our press and media work by nurturing relationships with journalists, influencers, and ambassadors. Secure high-quality content and media coverage that positions Cool Earth at the forefront of climate and rainforest conservation conversations.
Movement Building via Email: Lead the development and execution of email marketing campaigns, leveraging platforms like DotDigital and Salesforce to create automated supporter journeys. Collaborate with the fundraising team to craft compelling stories, impact reports, quizzes, and updates that deepen supporter engagement and foster long-term advocacy.
Data-Driven Growth: Monitor campaign performance and analyze data to inform strategic decisions. Provide insights to senior leadership, optimize ongoing campaigns, and implement agency recommendations to ensure continuous growth and improved conversion rates.
Benefits
Join Cool Earth-2 and enjoy a comprehensive benefits package designed to support your well-being and professional growth. We offer competitive salary packages, flexible working arrangements, and opportunities for remote work. Our organization promotes a collaborative and inclusive work environment, providing access to training, development programs, and opportunities to contribute meaningfully to global environmental initiatives. Additionally, you will be part of a passionate team committed to making a tangible difference in climate action and indigenous rights.
Equal Opportunity
At Cool Earth-2, we are committed to fostering an inclusive and diverse workplace. We celebrate the unique backgrounds, identities, and experiences of all applicants and employees. We do not discriminate based on gender, race, age, physical abilities, religion, sexual orientation, or any other characteristic protected by law. Our application process is accessible and designed to be inclusive, encouraging candidates from all backgrounds to apply. We believe that diversity enhances our effectiveness and innovation, and we welcome your application regardless of whether you meet every qualification listed.
Safeguarding
Cool Earth-2 is dedicated to safeguarding the rights and resilience of Indigenous Peoples and Local Communities living in rainforests. We uphold a strict zero-tolerance policy towards any form of abuse or harm and are committed to ensuring the safety and well-being of all individuals involved in our work. All employment offers are contingent upon satisfactory references and screening checks, including adherence to our safeguarding policies. For further details, please review our Job Applicant Privacy Notice.
Cool Earth-2 is a renowned climate charity dedicated to protecting the world's rainforests by empowering and supporting the indigenous and local communities that reside within them. With over 15 years of experience, Cool Earth-2 operates in the Amazon, Congo Rainforest, and Papua New Guinea Rainforest, working closely with communities to safeguard these vital ecosystems. Our mission is rooted in environmental justice and humanitarian principles, aiming to halt deforestation, promote sustainable livelihoods, and combat climate change through community-led initiatives. We believe that indigenous peoples are the best stewards of their land, and our role is to facilitate their resilience and capacity to defend their territories against illegal exploitation and environmental threats.
About The Role
Are you ready to use your marketing expertise to back Indigenous people and protect the world's rainforests? As our Digital Marketing Manager, you won't just be managing channels; you'll be the voice for Indigenous and local communities on the front lines of the climate crisis. We are looking for a creative powerhouse to lead our digital and press presence, turning complex climate issues into compelling stories that inspire action. This is your chance to shape how the world sees rainforest conservation and drive the engagement we need to meet our most ambitious goals yet.
Qualifications
- A proven track record of developing and executing high-impact digital marketing strategies that drive engagement and support organizational goals.
- Extensive experience managing social media platforms, content creation, and digital campaigns, with a focus on storytelling and advocacy.
- Strong understanding of digital analytics tools such as Google Analytics, CRM systems like Salesforce, and email marketing platforms like DotDigital.
- Exceptional leadership skills with experience managing and inspiring cross-functional teams and agency partners.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
- Knowledge of SEO best practices and experience optimizing websites for visibility and user engagement.
- Deep commitment to environmental justice, human rights, and indigenous rights.
- Desirable: Experience in the environmental or social justice sectors, international fundraising, and fluency in written and spoken Spanish.
Strategic Leadership and Impact: Lead the delivery of our digital strategy across all channels, ensuring alignment with organizational objectives. Manage the Digital Officer to execute campaigns that increase visibility, engagement, and supporter conversion, tracking KPIs to measure success through 2026 and 2027.
Social Media and Storytelling: Collaborate with in-country coordinators and team members to transform raw, frontline stories into compelling content. Develop key individuals as ambassadors for Cool Earth on social media platforms, enhancing our reach and influence. Oversee organic and paid social campaigns to maximize awareness and lead generation, working with agency partners to ensure each post and advertisement contributes meaningfully to our mission.
Digital Innovation and Website Excellence: Oversee the management and continual improvement of our website, working with web developers to ensure a seamless, high-performing user experience. Implement SEO strategies, content updates, and technical enhancements to increase visibility and engagement, converting visitors into supporters and donors.
PR and Influence: Amplify our press and media work by nurturing relationships with journalists, influencers, and ambassadors. Secure high-quality content and media coverage that positions Cool Earth at the forefront of climate and rainforest conservation conversations.
Movement Building via Email: Lead the development and execution of email marketing campaigns, leveraging platforms like DotDigital and Salesforce to create automated supporter journeys. Collaborate with the fundraising team to craft compelling stories, impact reports, quizzes, and updates that deepen supporter engagement and foster long-term advocacy.
Data-Driven Growth: Monitor campaign performance and analyze data to inform strategic decisions. Provide insights to senior leadership, optimize ongoing campaigns, and implement agency recommendations to ensure continuous growth and improved conversion rates.
Benefits
Join Cool Earth-2 and enjoy a comprehensive benefits package designed to support your well-being and professional growth. We offer competitive salary packages, flexible working arrangements, and opportunities for remote work. Our organization promotes a collaborative and inclusive work environment, providing access to training, development programs, and opportunities to contribute meaningfully to global environmental initiatives. Additionally, you will be part of a passionate team committed to making a tangible difference in climate action and indigenous rights.
Equal Opportunity
At Cool Earth-2, we are committed to fostering an inclusive and diverse workplace. We celebrate the unique backgrounds, identities, and experiences of all applicants and employees. We do not discriminate based on gender, race, age, physical abilities, religion, sexual orientation, or any other characteristic protected by law. Our application process is accessible and designed to be inclusive, encouraging candidates from all backgrounds to apply. We believe that diversity enhances our effectiveness and innovation, and we welcome your application regardless of whether you meet every qualification listed.
Safeguarding
Cool Earth-2 is dedicated to safeguarding the rights and resilience of Indigenous Peoples and Local Communities living in rainforests. We uphold a strict zero-tolerance policy towards any form of abuse or harm and are committed to ensuring the safety and well-being of all individuals involved in our work. All employment offers are contingent upon satisfactory references and screening checks, including adherence to our safeguarding policies. For further details, please review our Job Applicant Privacy Notice.